WHY COURSE CREATORS' EMAILS LIVE IN SPAM...
And how to double your open rates, click-throughs, and course sales without feeling like a sleazeball marketer.
Look around you...
They're all over your socials.The viral course creators. The expert coaches.The biz-op entrepreneurs who’ve grinded out revenue machines off the back of a single email list.They send newsletters like clockwork.Follow the ‘right’ email cadence.Pour tons of cash into Meta ads chasing more traffic.And then… crickets.Open rates tank.Sales emails convert at 0.5%.Some even give up on email entirely.Ever check in on those course creators a year later?The engagement gone. The sales...Finito.And the crazy part? Their content was actually valuable.But that's exactly what screwed them.You see, their killer ads and viral talking head TikToks only created enough early list growth to mask the real problem.Put it this way...If boredom were a sport, their emails were going for gold.The worst part?With the right changes to their emails back then, they might still be crushing it.
The Email Death Spiral
Making the cut for the BCO (Boring Copywriting Olympics) is easier than you think.Especially with...
Bland copy that
Blends in with everyone else in your niche and totally misses your unique voice.
Anemic CTAs
Trying to get the click without creating any genuine desire.
Lifeless Hooks
That rely on tired tactics instead of angles that make readers hand over their money.
Time to get honest
What works when your list is small and fresh just doesn’t hit the same with a bigger, colder audience.And let’s be real.Converting cold traffic is the name of the game if you want a profitable online business.Not totally convinced?My latest client wasn’t either.Then this happened just a few weeks in.
Before Meeting Me...
And After...
Now...
Since things are running smoothly with my newest client, I’ve got some time to explore a new project.So, I’m offering you a free audit.You’ll get insights that usually come with an invoice, and we'll get a feel for whether we’re a solid fit to work together.Question is...Does asking for an audit sound like the type of move an elite business owner would make?